The 2012 Resident and Business Surveys are now available to download (see above). This is the first comprehensive survey of Littleton businesses and residents since 1993. The City of Littleton contracted with the National Research Center (NRC), a Boulder, Colorado company that has conducted more than 1,000 surveys of residents for jurisdictions ranging in population from 1,500 residents to more than eight million.
The Resident Survey was mailed to 3,000 households. There were 921 surveys returned, a response rate of 32 percent. The results were weighted to match the demographic profile of the entire city. The survey has a margin of error of +/- three percentage points. Where possible, results were compared to national and Front Range benchmarks.
A few of the highlights of the 108-page survey are:
"The Resident Survey provides council and staff with quantifiable data about what people think," said City Manager Michael Penny. "The results will be very useful as we look at performance measurement, council goal setting and strategic planning. We'll be analyzing the results of the Business Survey in much the same way," he said.