Main Street Banners

As Project Downtown Main Street Improvements progresses, the city may discontinue the Main Street Banner display program at any time.

Banner Date Request Form

Banner Date Request Process

1. Check the Reserved Dates and City Event Dates to make sure the desired week is available.
2. Have a final rendering, final proof, or photo of actual banner ready to be uploaded with the form. Banner rendering dimensions must be proportional to the actual size of banner — 30 feet wide by 36 inches high. Replace spaces with hyphens in filename before uploading.
3. Complete the Banner Date Request Form.
4. Request will be reviewed to determine date availability and banner design appropriateness. Allow up to five business days for review.
5. If the requested date is available and banner design is approved, a Banner Date Request APPROVED will be emailed to the applicant listed on the form.
6. Approved banner dates are subject to change if a city event is subsequently scheduled during the same time period. In such cases, the city will make every effort to reschedule affected banners to accommodate the both events. 

Reserved dates and scheduling

1. The city reserves several dates each year for city events and programs. See the City Event Dates list on this page. Banners promoting city events take priority.
2. The city tries to accommodate requested display dates but dates are not guaranteed. If a requested display date changes, the applicant will be notified.
3. The city may rearrange the banner schedule to accommodate a new or unscheduled city event at any time.
4. Banner dates are allocated on a first-come, first-served basis and may be requested up to one year in advance.
5. Due to high demand, each organization is limited to one banner week per month, with a maximum of three weeks per year. Reserved weeks cannot be consecutive and must be separated by at least four weeks.
6. A previously-approved date may be bumped as city-priority events or programs are added or changed. If this happens, the applicant will be notified. 
7. The city cannot change the date of your banner reservation if there is road construction or other scheduled or unscheduled disruptions on Main Street that week. 
8. Before completing the date request form, check the Requested Date and City Event Dates lists to make sure the desired week is available.

Banner logistics

1. There is no charge to display a banner on Main Street.
2. Banners are installed on Mondays by a Littleton Public Works Traffic Crew unless the crew receives a higher-priority assignment such as snow-plow assignments or emergency repairs. If installation is delayed, the banner will be installed on the next day that the crew is available. 
3. If Monday is a holiday, the banner will be installed on the next available day. 
4. Any banner that becomes torn or in any way deteriorates or becomes unsafe will be removed at the sole discretion of the city. 
5. Only one banner will be displayed at a time.

Design guidelines

1. Banners must promote a community-wide event within the Littleton city limits (map). Check the city limits map if you are unsure of the location.
2. The city shall not approve any banner that is political or religious, or promotes commercial sales, services, meetings, classes, workshops, etc.
3. Organizations are responsible for designing, purchasing, delivering, and picking up their own banners. 
4. For best visibility by passing motorists, banners should have very few words and a simple design.
5.  Use high-contrast colors. Light-color text such as yellows and golds do not show up well unless they are on a dark background.
6. Don't use unnecessary text such as ordinals after the date (i.e., 12th, 22nd), complicated URLs, long descriptions, or QR codes. A simple URL is easier to remember and can provide more information to motorists than a phone number.
7. A final rendering, final proof, or photo of the final banner must be submitted with the date request form. Banners will not be approved without the final example.

Banner construction

1. Banners must be constructed of 18-oz. scrim vinyl, capable of withstanding most weather conditions that may exist such as high wind, rain, hail, snow, etc.
2. Wind slits or flaps must be placed throughout the banner. 
3. Banners may have printing on both sides.
4. All banners must be 30 feet wide and 36 inches high.
5. Banner must be hemmed on all four sides.
6. Banners must be supplied with reinforced metal grommets on all four sides through the hem (through two layers of vinyl). Grommets on the top and bottom edges must be spaced approximately 12 inches apart starting at the corners. There must be three grommets on left and right side, at the top, center and bottom.

Banner drop-off

1. Complete banner drop-off instructions are emailed with the banner date approval.
2. Event name must be written in the upper corner on the back of the banner so it shows when the banner is rolled up. See photo for placement.
3. The name must be showing when the banner is delivered, so it can be identified without unrolling it.
4. The city will not send a reminder to drop off your banner.
5. Do not deliver banners to the Littleton Center (Littleton City Hall).

Banner pickup

1. Banners may be picked up from the Service Center on the first Wednesday after they have been displayed.
2. The city will not send a reminder to pick up your banner.
3. Banners left at the Service Center more than 30 days will be discarded.
   

For questions regarding the Main Street Banner Guidelines, contact the communications department.